Full-Scale Brand Creation and Online Presence for SKORR|SKIN & Dr Anetta Reszko
Creating a luxury skincare brand and digital ecosystem, from product launch to ongoing growth.
Client overview
Dr. Anetta Reszko is a New York–based, internationally recognized Dermatologist and Cosmetic Surgeon. Trusted by global celebrities and featured in top publications like Vogue, InStyle, and Marie Claire, she blends clinical expertise with innovation. SKORR embodies her vision: intelligent, medical-grade skincare with standout design.
The Challenge
Launching a new skincare brand in a highly saturated luxury market is never simple – especially when it spans medical, beauty, and tech categories. SKORR needed a clear, compelling visual identity and a digital infrastructure that would translate scientific innovation into consumer trust.
The challenge was to design a holistic brand that speaks to premium clients, supports product education, and aligns with the personal values of Dr. Reszko: elegance, efficacy, and transparency. We also had to introduce several SKORR products – including SKORR|GLOW, SKORR|CLEANSE, Exosomes, and Boosters – to the global market, supported by smart digital storytelling.
Our Approach
Visual Identity, Packaging & Print
We created the full visual language for SKORR — from the logo and brand guidelines to product packaging and premium print materials for global events such as Cosmoprof Miami and The HUB in the Hamptons.
Website & Product Landing Pages
Each product launch was supported by a custom landing page designed to highlight features, usage, and benefits through clear structure and modern UX patterns optimized for mobile and desktop.
Social Media & Content Strategy
We manage multi-platform content across Instagram, Facebook, and YouTube, delivering consistent visual storytelling, reels, expert insights, and influencer highlights for an audience of over 160k followers.
The Solution
The mobile app successfully offers a rich and interactive experience for guests of Mana Lake, allowing them to fully engage with their surroundings.
Brand Development & Guidelines
We established a full visual framework that captured SKORR’s philosophy — the intersection of science, beauty, and modern aesthetics. The brand guidelines define everything from logo construction to color and typography systems, ensuring every touchpoint communicates confidence, precision, and understated luxury.
Digital Ecosystem
Each SKORR product launch was supported by a custom-designed website or landing page, crafted to educate and inspire. The seamless navigation, product storytelling, and clinical imagery work together to reinforce credibility while keeping the brand experience intuitive and visually cohesive.
Event-Ready Print Design
From Cosmoprof Miami to The HUB in the Hamptons, we designed elegant print materials that elevate in-person brand presence. Brochures, banners, and how-to guides were developed with tactile finishes and visual harmony to mirror the sophistication of SKORR’s digital identity.
Award-Winning Products
Our creative support extended through every product launch — from concept visualization to campaign materials — helping SKORR’s devices and skincare win international recognition, including the 2025 Marie Claire Skin Award. Each design choice was made to reflect efficacy, elegance, and technological innovation.
Social Growth & Engagement
We built a consistent visual voice across multiple platforms, combining medical authority with lifestyle storytelling. Through strategic content planning, influencer collaborations, and educational video formats, SKORR’s online community continues to grow — now reaching audiences across New York, Los Angeles, and beyond.
The Results
Our partnership has helped position SKORR as a rising star in the global skincare market. Dr. Reszko’s products are trusted by celebrities and featured in Vogue, Harper’s Bazaar, CNN, and Goop. SKORR|GLOW, SKORR|CLEANSE, and the brand’s advanced Boosters continue to expand their reach—with product launches supported by powerful digital tools and brand storytelling.
We’ve built not just a brand, but a complete ecosystem—from logo to packaging, from weekly content to award-winning campaigns. SKORR is now distributed in locations like The HUB in the Hamptons, and featured among The Hollywood Reporter’s Top 42 Cosmetic Doctors.
See also
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